For over 12 years, Honeycombers has been a content marketing machine.
Producing over 30 articles a month and managing 11 different social media platforms, we have created an amazing team of content copywriters, editors, web designers, programmers, and marketing managers who attract over 1 million readers every month.
With an Asia-Pacific regional team of 30 staff across four countries (Singapore, Hong Kong, Indonesia, and Australia), Honeycombers has helped clients through content strategy and content media marketing partnerships. And now, we want to support our clients’ marketing services by offering a more holistic approach with the Digital Collective.
The Digital Collective’s goal is to help clients with their strategic content marketing over the internet – harnessing the power of email marketing, funnel management, SEO, social media, and on-brand copywriting – so our clients can make more revenue, more profit, and be more successful.
A passionate entrepreneur, content marketer and growth strategist, Chris founded her first business Honeycombers when she was 28 and has launched three more businesses since then across three different countries. With a strong urge to help businesses tap their full potential through strategic content marketing (especially needed in a pandemic!), Chris founded the Digital Collective in 2020. When she is not talking growth strategies, she is playing connect four with her three kids and cheeky pup, Freckle.
With a degree in Film and Theatre, Sophie has been working in the creative industry for over 15 years. Her digital and SEO skills have been honed across South Korea, New Zealand, Australia, and Hong Kong is where she is currently based. Technically a Xennial, she loves playing her Joan Jett records over good speakers for the awesome sound quality but knows that MP3s are better for when she’s on the go.
After earning a degree in Language & Communication in London, Louise swiftly hopped on a plane to Asia to kick-start her career in all-things digital. Now, with a decade under her belt in the world of SEO, content creation and battling to the top of Google as the Editor of Honeycombers Bali, Louise is bringing her online skills to the Digital Collective. When she’s not eyeballs-deep in keyword research, you’ll find her beachside in Bali hunting for the best sunset seat in town.
A graduate of Computer Science, Lord moved to Singapore in 2015 to try his luck on a bigger stage after working in the Philippines for 6 years. Currently, Lord is at the helm of managing the Honeycombers network’s five SEO-optimised websites which drive over a million users monthly, and spends his time learning and optimising SEO & lead generation best practises to see continued business success.
Natasha spent the first 7 years of her advertising journey in a media agency working with brands in FMCG, Luxury, Retail and Automotive – just to name a few. She recently traded in media planning for sales and has never looked back; although she still enjoys the occasional Google Analytics and Trends snooping to find out what people really want.
After graduating with a degree in International Business, Janessa stayed on in Australia to work and has just moved back to Singapore. With a background in hospitality, Janessa loves communicating with everyone from all walks of life and thrives best in fast-paced environments. During her spare time, she enjoys being in the kitchen or playing the piano.
A hybrid in the content and digital marketing industry for eight years and counting, James’ focus and passions are always understanding, communicating, and executing storytelling through quantitative and qualitative research and analysis. He aims to bring the storytelling and platform together, focusing on creating experiences for the audiences while considering business and brand needs from the start. Having a strong experience in producing, filmmaking, animation, social media, apps, websites and augmented reality, James worked with clients like Sentosa, National Heritage Board, Singtel, Universal Music, Lenovo, Grab, among others.
From customer research, offer creation, all the way to planning and executing marketing strategies, Zaf enjoys every single aspect of the marketing process. Having worked in Microsoft’s Bing and Google, on both the advertiser and publisher side of the digital marketing business, he has a great understanding of how the whole online eco-system works. Zaf aims to utilise best practices and digital strategies to drive leads and sign-ups for businesses, focusing on the education sector.